As if Ford and Ford Racing weren’t already overachievers with their new Boss Mustang (I recently saw the Boss on no less than half a dozen magazine covers as it racks-up the year-end accolades), they cemented the amazing customer experience by sending each of us a personalized owner’s kit, just in time for Christmas.
The kit comes nicely packaged in a compartmented box. The kit contains:
- A cover letter and personalized certificate of ownership
- A personalized key fob
- “Ford Remakes a Legend” DVD
- “Mustang Boss 302: From Racing Legend to Modern Muscle Car” (hardback) by Donald Farr
- Two posters (double-sided, so actually four poster choices)
- 2011 Ford Racing Catalog CD
- TracKey, TrackAttack, and merchandise literature.
- Voucher for free pair of G-Force racing gloves, for TrackAttack attendees
As much as I love the DVD and book, it is the personalized touches that make this kit so special. The certificate not only notes the serial number of my Boss, which I already knew, but also the number in its particular color. For me, this is particularly interesting. I struggled to secure a Kona Blue Boss, before that color was discontinued. It will be interesting to me to find out how close my car is to the end of the run in that color.
As silly as this might be, my favorite part of the kit might be the key fob. I don’t even like key fobs! But this one is very cool. The one side looks like the unique Boss intake manifold and the other side is engraved with the serial number of my car.
Thank you and Merry Christmas Ford Racing! You have made my purchase of a Boss 302 Mustang perhaps the most satisfying and rewarding ownership experience of my life.
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